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Maxwell Air Force Base

INTRODUCTION
Maxwell Air Force Base, a cornerstone of the Montgomery, Alabama community, is home to numerous large-scale events, including the annual Montgomery Air Show. As one of the biggest airshows in Alabama, it attracts thousands of visitors. To enhance the experience for attendees, Maxwell sought a unique and efficient beverage service option for their high-demand event and turned to Pourter for a custom self-pour beer trailer.
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THE CHALLENGE

Maxwell Air Force Base needed a solution for the anticipated record-breaking crowd at the airshow. The traditional concession setup couldn’t meet the high-volume demand. A more efficient, engaging option was necessary to serve craft beers quickly. They also wanted the unit to reflect the base’s unique character and pride.

PROJECT OUTCOME

SOLUTION

Pourter designed a “Pour My Beer” trailer, integrating a self-pour system that allowed attendees to serve themselves quickly, reducing wait times and enhancing their experience. The trailer was equipped with multiple taps connected to a selection of locally sourced craft beers. Our consultants worked closely with Maxwell Air Force Base to ensure the design met their specific branding needs while remaining functional for the event. The result was a sleek, professional trailer featuring the base’s military branding and a user-friendly, engaging self-pour experience.

RESULTS
The Pour My Beer trailer debuted at the Montgomery Air Show in April 2024. It offered visitors a streamlined, interactive way to enjoy craft beers. It efficiently served thousands of attendees throughout the event, allowing Maxwell Air Force Base to manage crowd demand while enhancing the guest experience. The trailer’s self-pour system also added an element of fun, letting guests take control of their beverage experience.

CONCLUSION

The custom self-pour beer trailer proved to be a success, meeting the needs of one of the largest events in Montgomery. Now a feature at events, the trailer continues to serve members and visitors, providing a unique solution for large gatherings. What do you think of this custom beverage trailer?

TESTIMONIAL

“Maxwell Air Force Base is a home to numerous large-scale events. Maxwell Base purchased 3 Pourter trailers equipped with the self-pour technology enabling it to cater to large-scale events efficiently, successfully introducing these with Pourter’s support at 2024 annual Montgomery Air Show, one of the top air shows.”

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